Markets

In Malaysia, every vehicle must be registered with the Road Transport Department Malaysia (JPJ) before it can legally be driven on the roads. This extensive database, maintained by JPJ, offers valuable insights into the automotive preferences of Malaysians. The data reveals more than just numbers – it tells a story of the nation's economic priorities, shifting consumer tastes, and emerging trends in sustainability and luxury. Whether you are a car enthusiast tracking industry movements or a prospective buyer exploring options, the 2024 car registration data is an eye-opening resource that provides a snapshot of Malaysia’s diverse automotive landscape.

Local Heroes at the Helm

Perodua’s dominance is nothing short of astounding. With 358,100 cars registered, this homegrown giant retains its position as Malaysia’s most popular car brand. Its formula for success is simple yet powerful—affordable pricing, fuel efficiency, and vehicles designed for everyday Malaysians.

Proton, its closest rival, holds its ground with 147,587 registrations. Once seen as a fading competitor, Proton has reinvented itself through Contemporary designs and strategic international collaborations, breathing new life into its lineup. Together, these two brands represent the heart and soul of Malaysia’s automotive market, offering unmatched value and reliability.

Global Players Find Their Niche

Beyond the local heavyweights, international brands like Toyota and Honda continue to thrive. Toyota, with 127,202 registrations, maintains its strong reputation for reliability and versatility, while Honda, with 85,273 registrations, appeals to urban drivers seeking a balance of style and practicality.

However, the international market is not just a game for the usual suspects. New entrants and niche players, such as Chery, have shown that there’s room for innovation and competition. With 19,687 cars registered, Chery’s affordable SUVs are resonating with budget-conscious Malaysians seeking modern features at a competitive price.

The Rise of Sustainability and Luxury

The automotive landscape in 2024 presents striking contrasts. On one end, electric vehicles (EVs) are making their mark, led by BYD with 8,570 registrations. This signals a growing interest in sustainability and the early stages of a green transformation in Malaysia's transportation sector.

At the other end, premium brands such as Mercedes-Benz (11,876) and BMW (10,259) continue to thrive, appealing to affluent buyers who prioritise performance, luxury, and prestige. This juxtaposition of EV adoption and luxury demand showcases the diversity in Malaysian consumer preferences.

Key Trends Driving the Market

• Affordability Reigns Supreme:
  Perodua and Proton dominate by delivering what Malaysians need—affordable, dependable, and practical vehicles.

• SUV Craze Continues:
  The rising popularity of SUVs like Chery’s affordable offerings reflects a shift toward spacious and family-friendly vehicles.

• Green Beginnings:
  BYD’s presence indicates a growing interest in EVs, setting the stage for future growth in sustainable transportation.

• Luxury Holds Steady:
  Mercedes-Benz and BMW maintain their appeal, proving there’s always a market for high-end vehicles, even in uncertain economic times.

What Lies Ahead?

The 2024 car registration data paints a vivid picture of Malaysia’s automotive market—a blend of old favourites, rising challengers, and emerging trends. Local brands like Perodua and Proton set the standard for affordability and practicality, but they face increasing competition from global players driving innovation, style, and sustainability.

As electric vehicles gain traction and consumer preferences continue to evolve, the stage is set for even greater shifts in the industry. Whether you drive a Perodua Myvi for your daily commute, consider a BYD for environmentally friendly transport, or aspire to own a Mercedes-Benz for a touch of luxury, one thing is clear—Malaysia’s automotive landscape is vibrant, dynamic, and full of opportunities.